These should be set based on the level of effort and propensity to convert. Next, you add your lead scoring rules and points based on these conditions.
These could be anything from an email open or click, all the way to a content download or consultation request.
Best Email Marketing Software ($9/month)ĪctiveCampaign is #1 on my list as it is the best overall email marketing software due to its advanced automation features and deliverability.Īs the smartest tool on this list, machine learning plays a key role. With Predictive Actions, ActiveCampaign answers tough questions about your customers to automatically take action for you and lead them down the sales funnel.ĪctiveCampaign also integrates with 850+ other apps like Facebook, Shopify, WordPress, and a whole lot more.Īutomating your list segments is intuitive, and you can build list triggers and move users based on dynamic email content, sales follow-ups, and more.Įmail workflows are robust and easy to manage. Here are my picks for the best email marketing software and services to try this year:ġ. In the end, email marketing is about sending the right message to the right user at the right time. And they should most importantly hit users’ primary inboxes.
The best email marketing software should allow you to design emails easily, segment your list, personalize your messaging, and view analytics reports. To choose from the best email marketing software, research price, reliability, technical support, template designs, ease of use, deliverability, automation, integrations, and any additional features you need. What is the Best Email Marketing Software? What is the Best Email Marketing Software?.Listen while you read: After our real and honest testing, here’s a video with our top 3 email marketing platforms and a preview of their dashboards: Save the most money on this business tool.Pick the best email marketing software based on your needs.Whether you are sending cold emails or looking for Gmail add-ons and extensions to help send more emails, there’s a tool for you. Most of these tools are great – you just need to find the best match for you. The best email marketing services, software, and platforms all have different price points and features. How do you get started with email marketing today and what tool do you use? Plus, there are 1.5 billion active Gmail users – all of them could be potential customers. Want to jump straight to my top picks? My favorite email marketing software is ActiveCampaign and Constant Contact.Įmail marketing software gives you the highest return on investment (ROI) among marketing channels – $38 for every $1 spent.